Mission
Omaha ForUs builds intentional community and creates equitable space in service to LGBTQ+ individuals & families of eastern Nebraska, western Iowa.
Belief Statement
We believe when LGBTQ+ individuals are empowered and informed we can best bridge gaps in care, culture, community, and service to our peers. Every day through place-based community development, we build intentional community and create equitable space, because there can be ‘nothing about us, without us.’
Land Acknowledgment
In our commitment to realize justice and liberation for LGBTQ+ people, we acknowledge our struggles are intertwined with all marginalized communities. The lands we occupy today, known as “Nebraska,” are forever home to the Pawnee, Ponca, Oto-Missouria, Umoⁿhoⁿ (Omaha), Dakota, Lakota, Arapaho, Cheyenne, and Kaw peoples, as well as those of Ho Chunk (Winnebago), Iowa, and Sac & Fox Peoples. first home to our First Nations peoples.
We offer deep respect for lands stolen by conquest, and to citizens of our First Nations. We denounce cruelty, genocide, and white supremacist belief systems which energized the removal of First Nations Peoples. from their lands.
We recognize the dispossession of lands, self-governance, economies, and space of Indigenous Nebraskans to raise public consciousness and inspire personal reflection in support of First Nations sovereignty. This is one small effort to forge a path of truth & reconciliation, and affirm our continued commitment to cross-movement solidarity with all First Nations Peoples.
More information can be found at: Interactive Native Land Maps, Native American Coalition (NAC), History Nebraska - Native Americans.
Our Anthem
It’s time.
Time for change.
Time for accessibility.
Time for intentional inclusivity.
Time for US.
We are Omaha ForUs.
A center for Omaha’s LGBTQ+ community.
We bring organizations and experts together under one roof.
To create equitable space for everyone to gather, share, and learn.
To empower our community with support and guidance.
To create access to health and wellness.
All so the needs of Omaha’s LGBTQ+ community will finally be met.
We bring organizations and experts together under one roof.
To create equitable space for everyone to gather, share, and learn.
To empower out community with support and guidance.
To create access to health and wellness.
All so the needs of Omaha’s LGBTQ+ community will finally be met.
It calls for unity.
So we encourage every individual throughout the city and beyond to come together.
To show their support.
To show that we belong.
No matter where we are in life.
No matter what age.
At Omaha ForUs, Omaha’s LGBTQ+ community is heard.
Seen.
Welcome.
Because it’s long overdue.
Change is not easy.
Change is not fast.
But it is coming.
Today, it’s time For Us!
Our Brand
Our branding was graciously designed, developed, and donated by local creative agency, Bozell. Founded in 1921, Bozell became a national powerhouse, conceptualizing historic marketing campaigns, including the iconic Milk Moustache.
Special thanks to Dan Cooper & Laura Spaulding for your support, enthusiasm, and creative collaboration with the Board and Staff of Omaha ForUs in this process. Our brand includes: logo, fonts, anthem, color, and visual elements.
Logo
Name: “Omaha ForUs” was selected to specify the change we want to make, and where we want to make it. A change by us, ‘for us.’
Font: The Blanka font was selected because of its incomplete lines, creating letters, not fully formed. These incomplete lines demonstrate progress, process, and continuous learning. The font was customized to increase legibility.
Construction: Omaha and ForUs are stacked, and appear the same size to demonstrate the equal importance of the Omaha community, and that it must ALSO be ‘for us.’ The bar along the bottom encompassing “LGBTQ+ Center” symbolizes a foundation. The
Colors
Color: Colors were derived from the Progress Pride Flag, but shades in between colors selected to symbolize “filling in the gaps” connecting to organizational values, explained below.
The Black color was selected for the bottom block intentionally, to symbolize both a “foundation” of the organization’s movement, and as a nod to BIPOC Trans women who were objectively foundational of the modern LGBTQ+ Movement.
Pink : Vibrant
Turquoise : Innovative
Yellow : Accepting
Orange : Empowering
Purple : Supportive
Brown : Strong
Black : Bold
Join Us
Be part of the movement to bring an LGBTQ+ center to Omaha!
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